The ASO Stack for e-commerce apps in the all-new iOS 11 App Store

Moritz Daan
Partner at Phiture, Germany.

At WWDC 2017 Apple announced a major overhaul of their App Store. This will affect the organic app discovery and re-discovery a lot, and will change the game of App Store Optimization. We will present our findings and how they will affect discovery for e-commerce apps.

I will show you all the difference between iOS 10.3 and iOS 11.0 and how you as e-Commerce application can make the most of increasing visibility (by getting featured and keyword optimization) as well as how to increase the conversion to install and how to re-engage with users who already have your app installed. I base my talk on our industry-acclaimed framework The ASO Stack (

About speaker

Moritz founded and sold two online gaming companies between the age of 17 and 23. He did ASO for SoundCloud and ran an international growth team for two years. Moritz is partner at Phiture, a mobile growth consultancy in Berlin which he set up with Andy Carvell in 2016. Phiture helps app businesses grow based on their industry-acclaimed Mobile Growth Stack.
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