The Creative is the variable of success

Alexei Chemenda
Managing Director at Adikteev, USA

Advertisers often miss the one element that truly matters in a campaign optimization: the creative.

Rich media and UX, perceptions and engagement, quality and “never seen before”, DCO and interactions, should be in every creative guideline.

How can you improve your creatives to get a stronger ROI and what are the best optimizations levers?

During this talk, we’ll outline how to push your creative approach to the next level, and really understand the levers of optimizations and the mistakes advertisers make when thinking “creatives”.

About speaker

Alexei is the Managing Director USA of Adikteev group - a mobile marketing company, driven by a machine learning technology, offering answers all along the conversion funnel: branding, performances, users acquisition and retention.

He joined this enterprise when this latter acquired Motionlead, a company he co-founded. Motionlead is a YCombinator, backed ad-tech company that helps advertisers grow their audience.

He splits his time every month between Berlin, New York and Paris where Adikteev is located.

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