How retailers can leverage mobile for strategic advantage

Paul Swaddle
Co-Founder and CEO at Pocket App, UK

With the rise of smartphones and tablet computers, mobile technology is transforming the retail industry. More than ever before, customers and clients are able to research, compare and purchase products and services with their mobile devices wherever they are. However, it is not only externally where mobile apps can help create strategic advantage for retail businesses, there are also a plethora of internally focused areas where the use of mobile can vastly improve a retail organisations efficiency.

Focusing on specific case studies from organisations that Pocket App has worked with in the past, I will outline how organisations can streamline their internal and external processes by harnessing the power of mobile. This will not only encompass how companies can modernise internal processes by developing comprehensive sales tools, but also how they can boost operational efficiencies through other mobile solutions.

In this presentation, I will speak about and demonstrate the capabilities of mobile technology to develop and gain strategic advantage for retail businesses.

About speaker

A self-confessed ‘gadget geek,’ Paul has been working at the leading edge of mobile technology for the past 17 years. He co-founded Pocket App, the UK’s largest independent app developers, in 2011 to bring the creative and technical development elements of mobile technology together under one roof.

Paul’s extensive industry knowledge and renowned reputation in the app development sector resulted in him being headhunted for one of the judging roles for the acclaimed BBC Television flagship programme, The Apprentice, in 2015.

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