Notifications in e-Commerce mobile applications

Aaron Watkins
Co-Founder and President at Appency, USA

When marketing your application, getting the download is only the tip of the iceberg. With the majority of users deleting new apps in the first 24 hours, how do you effectively get a user on board with your app and becoming an active user?

Communication with the consumer is vital - and a number of tools are available to the app marketer to create custom, trigger based notifications that can be sent to users that will drastically increase their engagement with your app.

During this talk, I will review tools and methods that can be used to engage your users to keep coming back to your app over and over. Focus will be primarily on AppBoy and Moengage, and discuss push notifications, in app messages, pop-ups and email notifications.

About speaker

Aaron is the Co-Founder and President of Appency, the world’s first full service mobile app marketing firm, and has been working in the world of mobile marketing for over 10 years. He has spoken around the world at major app industry events and has worked as a product consultant and marketing expert for hundreds of apps including two Apple “App of the Week” apps and Top 10 apps in nearly every category of the App Store. Some of his clients have included Coca-Cola, National Geographic, Butterball, Verizon, Comcast and more. He has been a contributor to GigaOM, Gamezebo, 148Apps, and other app focused publications, and a TEDx speaker on the topic of mobile data.
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